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A poorly constructed or unsuitable tire rim tape can be the cause of many punctures. It is especially important with hollow section rims to use a pressure-resistant rim band which covers the entire rim. The fabric-reinforced Continental Easy Tape rim protector is designed for use under high air pressure conditions. The various widths enable a perfect fit for all standard rims. The high pressure design for racing cyclists withstands up to 220 PSI, without becoming deformed. The flat construction type also significantly eases the job of tire fitting.