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It's plush. It's 3.5mm thick. It has a very nice hand feel, wraps easily, and is long - which is nice for today's wide bars.
The edges feature a taper so when you wrap your bars it can line-up mostly flat, or have a bit more overlap for a chunkier grip.
Additionally, the included bar plugs are actually really nice quality. You won't be chucking them into the bin like the cheap-o, push in ones.