GoStik provides better lubrication and a higher melting point other solid anti-chafe products so it stays where you put it longer for longer. It is excellent for runners, cyclists, triathletes, and swimmers, along with anyone who experiences chafing during athletic or on-the-job activities. Commonly used around clothing neck openings, under arms, between thighs, backs of ankles, balls of feet, or anywhere skin rubs against skin, fabric, leather, rubber, etc.