Push The Envelope was born in 1995. PUSH was started by Reba Plummer (owner/operator) and Pete Gray (mechanic plus) of The Bike Ranch, a small bicycle shop that catered to couriers and commuters. Both Pete and Reba had done their time on the streets of Toronto as bicycle messengers and realized that there was a need for quality life-simplifying bags for cyclists. Pete designed and produced PUSH¹s products for the first two years. He also created the logo, website and brochure for PUSH.