RYB is a brand new player in the world of cycling clothing. Here is a little about them from their Indiegogo page! "Whether you ride daily for work, out with friends, as sport or any other reason in between and beyond, wouldn't it be nice to know that your jeans feel great, look great, and will last? RYB Denim is focused on creating jeans for women that flatter your shape, breathe and stretch as you ride, and look great on and off your bike. "
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